Landing Page Section Blurbs
Each category section of the Landing Page has a section for copy. These blurbs should be 2-3 sentences long and designed to entice the shopper to visit the category and shop. Copy should be shorter to make it more scannable for quickly determining where to go from the landing page.
The call to action on the green button (see image below) can also be customized. It should match the category. For example, the USA shop uses “Shop Now” for all categories, except for Potato Paks. The call to action button for that category is “Donate Now”. For conventions or events, it could say “Buy Tickets Now” or “Join Us”.
Once you have written (and translated as needed) the copy for each category section, follow this Landing Page Tutorial for directions on how to place copy.
Examples of copy used for USA shop categories:
CATEGORY | BLURB |
|---|---|
Promotions | [verbiage should match whatever promotion is happening] GENERIC: Take advantage of these latest deals and specials available for a limited time! Don't wait, get yours today! |
Triangle of Health | Eating right doesn’t always come easy. When balancing the demands of work and home life, it’s common to rely on packaged foods and sugary treats when you’re on a time crunch. The Triangle of Health is a three-step system that delivers the nutrients you need plus the science to make sure they are optimally absorbed by your body. |
Wellness Solutions Bundle | Your favorite Kyäni products bundled together to help support your health goals. |
Collagen Protein Nutritionals | When you need collagen support, shop Kyäni’s HL5! Optimize fat metabolism, support healthy joints, skin & hair with this delicious protein gel shot. |
Meal Replacements | When you need collagen support, shop Kyäni’s HL5! Optimize fat metabolism, support healthy joints, skin & hair with this delicious protein gel shot. |
Energy / Nootropics | Turn on your Brain. Kyäni ON was developed to provide you with naturally sourced energy that keeps you going strong with a clear, focused mind. With ON you can say goodbye to your afternoon slump and hello to focused, clear-headed productivity. |
Potato Pak Donation | Kyäni has used its expertise in both nutrition and agriculture to develop Potato Pak–life-sustaining nutrition packs, which are donated by the Caring Hands Foundation to those who lack the means to feed themselves. Kyäni, and the people who receive your generosity, thank you. |
Conventions and Events | Attending a Convention or Event can give you the motivation you need to keep your business going strong. Purchase your ticket now and ensure that you don't miss out on the opportunity for training from top leaders and Kyäni Executives. |
Business Materials | Discover the tools available to support your business goals. |